THE MARKETING AFFILIATER: Still Trying To Make Money With Google ?

Make Money with Google Adsense!

Top Paying Keywords! $100 per click! You have seen these headlines, right?

Are they real? Can one person clicking on you Adsense links really earn you a $100? Maybe, maybe not.

Although Google Adsense and pay per click marketing through their Adsense adverts has become an essential part of most websites today.

In fact, Google Adsense has revolutionized the pay per click market by using an innovative approach to advertising.

There is no doubt that the Google Adsense program is one of the most successful affiliate marketing programs ever created, but can clicks on your Adsense links really earn you money? Yes, webmasters are making money with Google Adsense but how much, and how are they doing it is the real question.

In the early days of the Internet, website publishers earned income through selling advertising banner space on their sites. Usually these banners would be designed to catch the eye of the consumer in an attempt to get them to click on it. The website would then receive a tiny profit from the click through.

This was the standard way of generating advertising income until Google came up with Google Adsense.

Ironically, today the main challenge currently facing the affiliate solution providers is the competition from [pay per click] PPC search engine marketing.

You simply sign-up to use the [pay per click] PPC service and then, upon approval, you are able to choose the style of adverts to place on your website. This can be in the form of traditional banner ads or text links, in a variety of shapes and sizes. You also have the ability to manipulate the foreground and background colours of the PPC advertisements, allowing them to be blended into your sites style.

Each advert you publish on your site has your own unique publisher id, allowing click throughs to be credited to your PPC account.

So, what does Google Adsense actually do?

Google Adsense is a program in which you get paid for targeting your readers to another websites product or service.

A click through is measured when someone actually clicks on the hyperlink. A great many web sites now have Google Adsense ads employed. Google Adsense uses Google AdWords content and services in a display box that you place strategically on your website. Google AdWords customers pay Google a determined amount of money to place their ads. Google passes on around 60% of this value to Adsense users whenever an ad is clicked on.

Since the popularity of Google has risen to such prominence, Adsense affiliates can make a good living, if they can deploy the Google Adsense box effectively on their website. In fact more and more webmasters are making credible PPC incomes through Google Adsense alone on their sites. In short, the greatest thing with Google Adsense is that you don't have to sell a thing.

Google pays you every time someone clicks on the adverts that they place on your site. Google Adsense is easy to learn and it's possible to make anywhere from a few dollars to several hundred per day just by using little known techniques.

Whenever the Google Adsense ads on your sites are clicked, the amount you get paid will vary, sometimes greatly. The amount you receive depends on topic of the ads and how much webmasters are willing to pay to receive the clicks.

Let's say you have a goal of earning $100,000 a year from Google Adsense. Is that possible ? Let's see ... $100,000 divided by 365 = $274 a day. So your goal is to produce either:

274 pages which earn $1 a day OR
548 pages which earn 50 cents a day OR
1096 pages which earn 25 cents a day

Let's presume that you want to earn $1 a day per page.. for which you need per page

400 visitors, 5% click-through rate (CTR) and average 5c payout, OR
200 visitors, 10% CTR and an average 5c payout, OR
100 visitors, 10% CTR, and an average 10c payout, OR
100 visitors, 5% CTR, and an average 20c payout, OR
50 visitors, 10% CTR and 20c average payout, OR
25 visitors, 20% CTR and 20c average payout, OR
20 visitors, 10% CTR and 50c average payout, OR
10 visitors, 20% CTR and 50c average payout, OR
5 visitors, 20% CTR and $1 average payout.

Let's assume you choose a goal somewhere around the middle, say aiming for 50 visitors per page and want 274 pages earning $1 a day.

You'd need 274 x 50 = 13,700 page views.. Does that sound too tough?

If so, you'd better look for more profitable keywords and ways to improve your click-through rates.

Let's assume you choose a goal somewhere around the middle, say aiming for 50 visitors per page and want 274 pages earning $1 a day.

You'd then need 274 x 50 = 13,700 page views a day.

Now, if you choose more profitable keywords and make $1 on average per page from, say, 10 visitors... ie., 274 x 10 = 2740 page views a day.

It might look easier to achieve. If your average visitor sees 3 pages, you now need 913 unique visitors a day.

Is that too tough to achieve in your niche? If so, create two sites, each attracting half that number, 456 unique visitors, a day.

Can't achieve those click through rates and payouts?

Then you'll either need more pages on your websites on more niche sites. I have seen click through rates varying between $0.05 and $300, so it obviously pays to do some research on popular keywords.

Also keep in mind that some topics attract much higher payouts per click than others.

For example, if your site is about topics such as debt consolidation or web hosting you'll earn much more per click than if it's about free things. On the other hand, if you concentrate only on top-paying keywords, you'll face an awful lot of tough competition. What you want are keywords that are high in demand and low in supply.

While it could contribute a nice little chunk to your income each month, don't won't follow the lead of those whose sites earn only through Google Adsense.

Mainly because there are times when their Adsense accounts are shut down by Google and they're left scrambling to replace lost income. So only use Google Adsense to supplement your affiliate marketing income and not replace it. Basically, it comes down to value.

Value for you, and value for your visitors.

This happens mainly because if you knowingly, or for testing purposes or even accidentally keep clicking on your own site's Google Adsense links once or twice, Google responds in a different fashion. Because, there are high chances that Google would a clamp on your Adsense account.

So, personally, I feel it doesn't make sense to build an entire site around financial products so as to make a few bucks on Google Adsense clicks, when you can earn up to $40 for a completed credit card application?

So, use Google Adsense to supplement your affiliate income and not replace it.

Basically, it comes down to value. Value for you, and value for your visitors. It's important that visitors find information of value to them on your sites, and you can do that by offering balanced product reviews and articles on the related topic.

If after reading your content, they're not interested in the product or service offerings, then perhaps they'll see an Adsense ad that captures their interest. So placing Google Adsense on your site is a strategy that will put money in your pockets even if your visitors don't buy.

However, in the same way you need to be smart about choosing lucrative affiliate programs, you also want to do your homework when monetizing topics with Adsense.

For example, one of the under represented niche topics with huge markets as a winner is 'snakes'.

Although it's hard to believe, the term 'snakes' had 152,857 searches at Overture in January, and that's a pretty sizeable interest in 'snakes'.

Now it's impossible to fathom who could be interested in such a market?

Kids looking for snake pictures for a school project?

People wanting to buy snakes or someone who wants to visit Snake River?

What are you going to sell? Snakes? The game, 'Snake'?

A $10 book on which you make a 15% commission?

A $60 poster from allposters.com on which you earn a 30% commission seemed to be the best bet, but how many people want to pay $60 for snake posters?

Now, that's not enough interest or commission potential to build a site around 'snakes'.

So, how about incorporating Adsense to boost potential profitability?

Well, search Google for 'snakes' and see what comes up in the Google AdWords column?

ZILCH! NADA!

If you want to monetize with Google Adsense, you have to pick topics whose AdWords advertisers spend mega-bucks per click. How do you figure out what those topics are?

Easy!

If you haven't already done so, open up a Google AdWords account and create a new campaign. Add a list of keywords (one niche topic at a time), then click on 'estimate traffic'. The resulting page will show you the average cost per click for each keyword. Make note of the most expensive words in that list and optimize your pages for those phrases, and that's how you'll really profit with Google Adsense

Yes there is money to be made with Google Adsense and top paying keywords can make you more but don't get ripped off by paying too much for some "magic list".

You can find the above principle highlighted clearly below

Keyword	Cost Per Click	Clicks/Day	Cost/Day
insurance	$17.41	49,893.5	$868,645.81
credit	$8.67	25,705.0	$222,862.34
auto insurance	$29.48	6,453.0	$190,234.44
travel	$5.02	35,084.5	$176,124.19
mortgage	$13.03	12,172.0	$158,601.16
loans	$9.38	13,966.5	$131,005.77
home insurance	$18.75	6,152.0	$115,350.00
cars	$3.90	26,198.5	$102,174.15
debt	$9.17	11,104.5	$101,828.26
furniture	$1.76	57,463.5	$101,135.76

The above information has been "borrowed" from XEDANT.COM

I strongly suggest you visit them, for a detailed breakdown of this awesome list.

It just goes to prove the fact that, keyword prices result in ZERO profit if there are no clicks?

It's cost/day (keyword price X clicks/day) that makes you rich AND not the keyword price itself.

Some Good Keyword Services Are Given Below

Top Paying Keywords

More Top Keywords

Adsense Accelerator

The amazing thing about the Adsense advertising system is how one simple change in positioning of your ads can have a profound impact upon the earnings you receive from it.

The average CTR by Ad Format, they say is

Format	CTR
336 x 280	7.46%
300 x 250	5.58%
728 x 90	3.16%
120 x 240	2.99%
160 x 600	2.44%
120 x 600	1.33%
468 x 60	0.53%

The above table makes some sort of sense, which ad format you should be using for managing Adsense ads...

Now this is not all.. you have to learn to how to position the Ad Blocks properly.. You will also subsequently realize that

the 468 x 60 format is not as effective as the square box (250 x 250)
the ads should be inside the page rather than in the upper part
the colors of the ads should be similar to the colors of the website
it is profitable to create pages targeting high-paying keywords
the link ad unit is equally, if not more effective
it is effective to shift ads constantly to gauge the most profitable sequence
a google search box also should be added (although not a must)
ore information regarding positioning can be found at the below link

http://www.problogger.net/archives/2005/03/02/positioning-your-adsense-ads/

You can also visit the AdSense Help Center for more Optimization Tips.. their link is given below..

https://www.google.com/support/adsense/bin/static.py?page=tips.html

Now I know of geeks, who have included a small program in their page, which makes the Adsense ads, constantly switch positions in line with entry and re-entry of the same IP address and other factors.. Don’t ask me how they do it, but logically it shouldn’t be too difficult, I guess a class or css file should be able to do it.

More info on this is available at below link;

http://www.johntp.com/2006/06/29/adsense-ad-positioning/

Now for some of the don’ts with Adsense ads

http://www.johntp.com/2006/06/21/sexy-adsense-ads/

Now for some other resources, before we close up..
----------------------------------------------------

GOOGLE RESOURCES

150 Content Rich Ready Made AdSense Websites
You can start your own small Google AdSense empire within minutes. Each of these 150 sites have over 200 pages and cover different subjects.

The Desktop Adsense Cash Machine
You either have to spend hundreds or thousands of dollars and dozens of hours finding content to build a website with. Then you need to have a search engine optimized website designed by a professional or designed through expensive website design software and make do with all the articles you have. In short, you need a content rich website to attract search engines, visitors, and clicks and other thingmajigs to your Adsense ads... This cutting edge desktop robot automatically finds articles, builds content rich adsense sites with them, and even uploads the completed sites to your server!

Adsense Profit Package
Cash In on the Adsense Revolution.. by visiting this website..

Google Cash- Chris Carpenter

The Definitive Guide To Google AdSense- William Charlwood

What Google Never Told You About Making Money with AdSense - Joel Comm

Definitive Adwords Guide - Perry Marshall

Mastering Google AdWords Select - Ashwin Iddya

Google Profits - Wade Winger

Google Adwords Secrets

Adsense Profit Package

FREE GOOGLE RESOURCES

Google AdWords Keyword Tool - Get great ideas for keywords
Google Rankings - Check page position for your keywords
Google Ranking Factors ON and OFF page factors, what's important
Google Press Center Zeitgeist - Search patterns, trends and surprises!
Google Site Map Relatively hard to find and VERY useful
Google Weblog - Google's Blog
Keyword Density Analyzer - Check keyword density on any web page
Keyword Difficulty Tool - Analyze optimizing difficulty of a KW phrase
NicheBOT - Find niche keywords, assess the competition
Overture Bid Tool Check prices for PPC on your keywords
Overture Suggestion Tool - Great keyword ideas and search numbers
Datacenter Quick Check Query servers and check for BL/PR update
FREE Download - Search Engine Yearbook
FREE For 30 days - WebPosition Gold
FREE For 30 days - ARELIS
Gadgets, Google, and SEO
Google Ranking Factors - SEO Checklist
The Alexa Free SEO Tools - Links to the best SEO Tools on the Net
Article Submission Directories
Ping And Blog Services
Keyword Elite - Takes keyword research to a new level
Free 5-day course on AdWords - Perry Marshall's excellent 5 day course on Google Adwords.
Google AdWords Keyword Tool - Get great ideas for keywords while employing Google Adwords.
Keywords offers the top 500 searched internet keywords extracted daily.

Freelancing And Blogging Handbook - FREE Download

Guides On How To Make Money With Google

A special thanks to Rosie Gardner and Allan Gardyne for their valuable advise on google and google adsense.