Paying For SEO

Search engine optimization ?

First of all before discussing whether to pay for SEO let us discuss what is SEO ? Thankfully, most of us here know what it is... Nevertheless, for those who came in late… SEO stands for search-engine-ptimization.

So in simpler words SEO means that... if you optimize your website for the search engines, you are basically optimizing your page for certain keywords you want a high page ranking.

Search engines analyze title tags, image tags, link structure, directory structure, keyword density, prominence, and proximity, total words, word repetitions, total words in specific areas, alt tags, input tags, JavaScript lines, comment lines, domain name, directory name, filename, etc. The list is endless…..To complicate things, each engine has it's own unique way of ranking pages, so you need to create different pages to exactly match the criteria of each one.

So you basically need to get it done right. In other words, you need an expert...

Now once again do we need to pay for SEO, if we can do it ourselves? The answer would be different for different people. If you ask an established webmaster he will surely say YES…. Because the answer is obvious... However, if you ask a beginner, he might not know what SEO is and even if he knows a bit, he might not invest because of budgetary constraints...

This is where he needs to be advised

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So, bottomline is that if you need to increase your sales with high volumes of visitors, get it done right. In other words, get an expert who knows about SEO or Search engine optimization